Broker Partners

A wellness partner built for the long term

AIPM has spent more than 40 years partnering with brokers to deliver well-being programs employers actually use. We work alongside you as an extension of your team, from the first client conversation through every renewal.

Why Brokers Choose AIPM

When you recommend us, it’s your reputation on the line. Here’s what brokers get from the partnership.

Decades of proof, not promises

AIPM has been designing and delivering employee wellness programs since long before “well-being” was a buzzword. That history means fewer surprises for you and your clients.

A partner, not just a vendor

We support you through the full sales cycle: RFP response support, finalist presentations, client onboarding, and renewal season.

Flexibility for every client

Our approach meets clients where they are, whether that’s communication materials and a simple portal, or a full program with health assessments and coaching.

Special broker pricing

Discounted rates are available to brokers bringing AIPM programs to their clients. Contact us for current broker pricing.

The Full AIPM Solution Set

AIPM’s offerings span the full range of what a population needs to get and stay healthy, so you can bring the right fit to every client conversation.

HealthyLife® @ WORK Platform

Our well-being platform, available in Pro, Plus, and Premier tiers, gives employees a single place to track goals, join challenges, access content, and connect with coaching. Tiered pricing scales to a client’s budget without cutting the experience down to nothing.

Health & Well-Being Content

A licensed library of articles, videos, and resources covering physical, mental, and financial well-being, ready to plug into a client’s communications, intranet, or benefits portal.

Health Coaching

  • HealthyLife® QuitWell™ — tobacco and nicotine cessation
  • HealthyLife® Weigh — sustainable weight management & nutrition
  • HealthyLife® Thrive — mental & emotional well-being
  • HealthyLife® SleepWell® — sleep enhancement coaching
  • HealthyLife® Coaching — health improvement 

Mental Health Programs

Dedicated resources and coaching support for employee mental health, built to work alongside a client’s existing EAP or health plan rather than duplicate it.

Virtual Workshops

Live and on-demand sessions delivered wherever employees work. Over 50 topics available in 30 or 60 minute format. Learn more here

Medical Self Care Program

Guides employees toward the right level of care, helping them handle minor issues at home and use urgent care, telehealth, or the ER appropriately, which helps control claims costs for your clients.

Student Health & Well-Being

Programs designed for the education market, extending AIPM’s approach to school districts and campuses.

Publications & Physical Products

Our original print and physical wellness materials, still requested by clients who want tangible, take-home resources alongside their digital program. Visit our dedicated product website, WellWarehouse

Custom Solutions

When a client’s population or goals don’t fit a standard package, we build around them. This is often where broker relationships turn into long-term retention.

ContentStudio:

A Well-Being Differentiator for your Brokerage

Most of what’s above is built for your clients’ employees. ContentStudio is different: it’s a licensed content platform built for you, the broker or benefits advisor, to use directly in growing and retaining your own book of business.
5,000+
Articles, videos, flyers, & assets
30
Ready-to-present workshops
28
On-demand workshops / courses
96
Monthly topic packages
1
Digital mental health coaching program

Client newsletters & communications

Pull from the article library to keep a steady stream of relevant, on-brand content going to client HR teams and their employees, without writing it yourself.

Co-branded workshops

Use the ready-to-present workshop library to run lunch-and-learns or virtual sessions for clients, positioned as coming from your brokerage.

Prospect engagement

Share content and workshop previews with prospects during the sales cycle to demonstrate the ongoing value you bring beyond the renewal.

Social media & thought leadership

Draw from the library to keep your brokerage’s social presence active and credible on well-being topics, without starting from a blank page each week.

Client retention

A brokerage that consistently shows up with useful, current content is harder to replace at renewal. ContentStudio is built to make that consistency achievable.

Flexible licensing

ContentStudio can be licensed on its own, or layered alongside any of AIPM’s other broker offerings.

How the Partnership Works

1

We start with your client’s reality

Population size, budget, current benefits, and goals shape the recommendation, not a standard package pushed regardless of fit.

2

You get sales support

From RFP language to finalist meetings, we work with you to position the program.

3

Implementation, together

Onboarding, communications, and launch materials are built so your client’s HR team isn’t left figuring it out alone.

4

We report back

Utilization and outcomes data give you what you need for the renewal conversation.

Let’s talk

Whether your client needs a simple communications and portal solution or a full program with health assessments and coaching, and whether you’re looking to license ContentStudio for your own brokerage, we’re ready to help.

Contact Us

Leading Workplace Well-Being Programs | American Institute for Preventive Medicine