AIPM’s Brett Powell, Vice President, is heading to Florida next month to present at the annual HBCE on a key wellness topic that is impacting health plans and wellness programs across the country – Generational Economics: Engaging in the Most Diverse Workforce in History.
There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four very distinct generations working side by side. The way in which these different generations respond to technology, education, communication and their own health varies drastically. Expecting all generations to respond the same way to wellness programs is outdated thinking. This engaging presentation will highlight the defining characteristics of each generation and share the latest research and case studies, and it will send participants home with concrete strategies to engage a multigenerational population in their wellness program.
The HBCE brings together the latest research and trends for optimal impact on your bottom line. Brett is looking forward to sharing some key conference highlights with you. Stay tuned!
For more information about the Annual Health Benefits Conference + Expo click here www.hbce.com/ProgDetails/Pages/speakers.aspx
